In 2025, samgyeopsal will come to us in a new way! Beyond the traditional taste, samgyeopsal festivals that interpret samgyeopsal through various arts and experiences will be held all over the country. From master competitions to fusion cooking competitions and fashion shows, don’t miss the opportunity for all samgyeopsal lovers to gather together and enjoy meat, laughter, and creative experiences! The future of samgyeopsal that you imagine is already becoming a reality. So, let’s go on an innovative and delicious journey of the 2025 Samgyeopsal Festival together.
Samgyeopsal Master Competition: You are the best meat grilling master!
Starting this year, the Samgyeopsal Festival will feature a Samgyeopsal Master Competition! Each region will hold a fierce preliminary round to select a ‘meat grilling master.’ This competition will introduce novel judging criteria that will determine the degree of grilling of samgyeopsal, removal of fat, and the ‘hidden flavor’ hidden in the meat. Participants will compete in a super-difficult competition where they can grill the best pork belly in 3 minutes and even evaluate the ‘meat juice retention ability’ of the grilled pork belly!
This competition where the competitors share tips on grilling meat or make secret sauces and laugh together is definitely worth participating in.
Pork belly fusion cooking competition: Meat, transform!
The fact that fusion cooking competitions are emerging as a new trend at pork belly festivals! Putting pork belly in kimbap or tteokbokki is basic! Now, serious(?) innovations such as pork belly pizza, pork belly sushi, and pork belly ramen are taking place. Imaginative dishes that transform pork belly into crepes or salads are sure to catch the eye.
But the fun part is that in this fusion cooking competition, you have to find the best pork belly dish that the judges will never predict. Some participants even hide pork belly in a cake and give the cake as a gift to people who want to eat meat! The charm of fusion cuisine, a chance to fully experience it!
Pork belly fashion show: A style as delicious as meat!
Aren't you excited about the 'Pork belly fashion show' that will be held at this year's pork belly festival? An extraordinary fashion show will be held where participants will walk the runway wearing 'meat costumes' themed around pork belly. These costumes range from dresses inspired by pork belly to accessories shaped like meat, and there will be a truly meat-crazy fashion show.
Participants will surprise the judges by shouting, 'This pork belly, fashion is delicious too!' and carrying pork belly-shaped bags and accessories. Don't miss the moment when fans scream and cheer!
Pork belly VR experience zone: A virtual journey into the world of meat
The 2025 Pork belly Festival will include a pork belly experience zone using virtual reality (VR)! Here, you can grill virtual pork belly and experience making your own pork belly by choosing from a variety of meats and sauces. The experience of grilling meat in VR, you can experience the taste in real time!
“Virtual pork belly is tastier than reality!” It will be an amazing experience. You no longer have to worry about controlling the heat when grilling meat!
Pork belly alcohol festival: Meat and alcohol!
There is also a special corner for those who love pork belly and alcohol. The pork belly alcohol festival offers a special theme where you can find and enjoy alcohol that goes well with meat. You can taste alcohol from each region, including beer, soju, wine, and even traditional liquor, along with pork belly.
This alcohol festival will also have a corner where experts recommend meat and alcohol pairings. It will be a new experience where you can enjoy a glass of alcohol while explaining, “This pork belly goes with this alcohol!” Enjoy delicious meat and alcohol together and liven up the atmosphere!
2025, information on pork belly festivals by region!
Introducing pork belly festivals held in each region! Festivals with regional characteristics will let you fully enjoy the charm of samgyeopsal!
Jeollanam-do Suncheon Samgyeopsal Festival
Date: May 1 - May 3, 2025
Location: Suncheon Bay Sky Road
The Samgyeopsal Festival held in Suncheon is a special festival that combines samgyeopsal and the scent of the forest! You can enjoy a walk while eating grilled samgyeopsal in the nature of Suncheon Bay. Samgyeopsal dishes using local specialties are also popular. In addition, there will be a samgyeopsal charcoal grilling experience and a beer tasting event with the meat.
Gangwon-do Pyeongchang Samgyeopsal Festival
Date: June 12 - June 14, 2025
Location: Pyeongchang Olympic Park
A samgyeopsal festival held in the clean air of Pyeongchang! In addition to the meat grilling competition, the pork belly master competition will be held, and the collaboration of local agricultural products and pork belly will welcome the audience. There will also be a corner where you can enjoy pork belly with wild vegetable bibimbap and taste Gangwon-do's specialty liquor!
Gyeongsangbuk-do Andong Pork Belly Festival
Date: July 10 - July 12, 2025
Location: Andong Hahoe Village area
Pork belly and tradition meet! In Andong, the main program is the experience of grilling pork belly in a traditional way. You can try various pork belly dishes that highlight Andong's unique characteristics, such as gochujang pork belly and garlic pork belly. In addition, you can enjoy the pairing of Andong soju and pork belly, and there will also be traditional dance and meat magic shows.
Seoul Samgyeopsal Festival
Date: August 5 - August 7, 2025
Location: Seoul World Cup Park
A samgyeopsal festival in the heart of Seoul is taking place! Along with the samgyeopsal fusion cuisine competition, various cultural performances and samgyeopsal fashion shows will be held, and a virtual reality experience zone will add fresh fun. In addition, delicious experiences where you can enjoy Seoul's representative alcohol and meat pairings are prepared.
The 2025 Samgyeopsal Festival is a feast of meat, laughter, and innovation!
The 2025 Samgyeopsal Festival is not just a festival to eat and drink meat. It will provide a more special experience by adding creativity and fun to samgyeopsal with various themes such as fashion, fusion cuisine, virtual reality, and alcohol. All samgyeopsal lovers are ready to fall in love with the charm of meat!
We combined regional samgyeopsal festivals and the future of 2025 samgyeopsal to introduce the festival in a richer and more diverse way! Now that we have all the information about the pork belly festivals held in each region, it will become a pork belly festival that everyone in the country can enjoy together!